Marketing strategy stories

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

New research reveals that while 73% of companies have adopted AI in marketing, only 52% are achieving expected business value, posing significant challenges.

Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.

Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.

Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.

JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.

Scaleup Mediafund has finalised investments in Naked Life and Settle Easy during its AUD $15 million funding round, focusing on media-for-equity support.

CellPoint Digital has promoted Michael Sørensen to CTO and Steven Osei to CMO, enhancing their leadership amid rapid fintech industry changes.

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

ECI Software Solutions appoints Ray Wizbowski as chief marketing officer, to drive brand growth and enhance customer engagement.

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.

Australian telco More named MVNO Start-Up of the Year at Europe's MVNO World Congress for growth-driven strategies and innovations, leveraging CommBank trust.

Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.

Red Alpha Cybersecurity appoints Yoav Korman as Managing Director of Singapore operations amid a global shortage of skilled professionals, aiming to redefine industry standards.

VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.