Marketing strategy stories
Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer
Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.
Me&u launches marketing platform in partnership with Eagle Eye
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
Offsetting the demand for AI skills in marketing with codeless AI
AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.
Startup marketing on a budget: Strategic blueprint for success
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
The power behind personalised customer journeys
Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.
What this drinks retailer did to boost customer conversion to almost 100%
Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.
Martech experts reveal the “buzz” on personalisation
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
How the editorial team works at TechDay: Our tips for you
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
HCL Technologies bolsters precision marketing offering
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
Acronis taps Steven McChesney as new CMO
Acronis appoints tech veteran Steven McChesney as CMO to enhance cyber protection marketing strategy.
Okta updates partner programme for 2020
Okta bolsters Partner Connect with new resources and training to enhance global partner success.
The four key trends shaping modern consumer behaviour
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
Ingram Micro gives Cloud Marketplace an overhaul
Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.
Kiwi tech marketers strengthen position by banding together
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
Asia Pacific marketers now global leaders in AI adoption – report
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
Bendigo Bank employs IBM marketing automation tools
IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.
Cadence is key to being heard - Fairfax Media CMO
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
Large disconnect between marketing strategy vision and execution - HubSpot
The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.
Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Harnessing the power of analytics to humanise the customer journey in the age of digital transformation.
Young photography gear retailer uses social media to engage customers
Photogear has established a loyal and engaged customer base using Facebook as its main marketing platform.
Mumbai-based Netcore launches CX-based marketing solution
Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.
Getting insight from your marketing analysis
Data is worthless unless it has meaning. Today’s marketer has access to more data than ever.
Salesforce kicks off 2017 with major new Spring release
Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.
Salesforce Einstein: How this new AI platform will transform your CRM
Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.