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Marketing strategy stories

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Jennifer Catto named executive vice president at Sabre
Yesterday
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digital transformation
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cx
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partner programmes
Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.
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AI adoption grows in Singapore retail as trust concerns persist
Yesterday
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digital transformation
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cx
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martech
Salesforce's report reveals 85% of Singaporean retailers plan to boost AI investments, with 69% viewing AI agents as vital for competitive edge in 2025.
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XPON acquires Alpha Digital to boost AI marketing services
Yesterday
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digital transformation
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cx
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martech
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
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Moloco named among top five global mobile ad platforms for 2025
Last week
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
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Durata expands leadership to drive growth in data centre sector
Last week
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edge computing
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partner programmes
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displays & projectors
Durata expands senior leadership, adding three directors to boost growth in the global critical power and data centre sectors amid AI-driven demand surge.
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Gen X influencers spark brand interest as social media booms
Last week
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
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Sitecore & Microsoft launch AI lab to boost marketers' strategy
Last month
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digital transformation
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martech
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partner programmes
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
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AI marketing stacks reshape creativity across global markets
Last month
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
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Why we need to be all-in on Personalisation
Last month
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data analytics
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cx
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martech
Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.
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Mars United unveils ANZ Retail Media Report Card 2023
Last month
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partner programmes
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digital advertising
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marketing strategy
Mars United Commerce has unveiled the latest ANZ Retail Media Report Card, revealing significant advancements in retail media strategies across Australia and New Zealand.
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Yahoo appoints Josh Line as new Chief Marketing Officer
Last month
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
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Facebook data shows ageing user base & engagement trends
Thu, 27th Mar 2025
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partner programmes
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facebook
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social media
A new analysis by SOAX reveals Facebook's ageing user demographic, with over 10% of its American and UK users now aged 65 and above, highlighting significant shifts.
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Dote appoints new Managing Director for UK & Ireland
Fri, 14th Mar 2025
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partner programmes
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disruption
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marketing strategy
Dote has appointed Denise Namakando as Managing Director for the UK and Ireland, marking a key step in its plans for international expansion and product launch.
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Former JWT CEO launches AI platform for marketing content
Wed, 12th Mar 2025
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
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Report reveals growing revenue gap in B2B content marketing
Thu, 6th Mar 2025
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ecm
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cx
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martech
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
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Dr. Martens partners with Amperity for data strategy boost
Wed, 5th Mar 2025
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digital transformation
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cx
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martech
Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.
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Leveraging Data to Drive Creativity in Marketing
Mon, 3rd Mar 2025
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devops
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martech
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partner programmes
Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.
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ANZ executives focus on agentic AI to boost productivity
Thu, 27th Feb 2025
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cx
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martech
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hcm
A recent Salesforce study reveals that 69% of C-suite executives in Australia and New Zealand prioritise agentic AI, with 38% already implementing the technology.
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Peter Alexander named new CMO at Barracuda Networks
Fri, 21st Feb 2025
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firewalls
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cx
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martech
Barracuda Networks has appointed Peter Alexander as Chief Marketing Officer to lead its market growth strategy and enhance cybersecurity solutions amid rising demand.
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Nishant Arora named SVP of marketing at Netcore Cloud
Wed, 19th Feb 2025
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saas
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cx
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martech
Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.