Marketing strategy stories

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.

Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.

A recent Salesforce study reveals that 69% of C-suite executives in Australia and New Zealand prioritise agentic AI, with 38% already implementing the technology.

Barracuda Networks has appointed Peter Alexander as Chief Marketing Officer to lead its market growth strategy and enhance cybersecurity solutions amid rising demand.

Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.

As flexible work arrangements rise, businesses are increasingly turning to fractional CMOs and CDOs for expert marketing leadership at reduced costs.

Huawei leads the global wearables market with a 44.3% year-on-year shipment increase, securing a 16.9% market share in 2024 despite a downturn.

Brightcove has unveiled major upgrades to its streaming platform through strategic partnerships, enhancing video content creation, distribution, and monetisation.

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

SHOPLINE has successfully implemented its enterprise solution for Everything5Pounds, enhancing the UK retailer's digital capabilities and sales potential.

Matthew Winter has been appointed Head of Engineering at Prophet, enhancing its data ingestion capabilities as the company experiences significant growth.

Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.

Logpoint has appointed Dave Schneider as Vice President of Marketing, tasked with enhancing the company's global strategy and driving growth.

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.