Marketing stories

"As a leader in targeting globally, OpenX’s strategic size allows both scale and a focus on premium inventory by building innovative tools such as ConteX.”

Matthew Endresz, who is the CEO of XRii, joins us today to tell us more about XRii and what they are doing in the APAC region.

The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views.

"It's an exciting time for marketers given the pace of technology innovation and the forthcoming impact of AI and LLMs to disrupt, automate, and enhance productivity."

FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.

"There’s a clear tension between investing more in the current tech stack to drive utilisation, or reallocating their finite resources towards generative AI applications."

The ability to measure deliverability and increase customer engagement drove Shorty’s Liquor, Australia’s leading drinks retailer, to uplift its marketing programs on Dotdigital.

Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI. 

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

“In the new consumer data revolution, it is critical that businesses rethink their approach to data to drive more impactful customer engagement."

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

“Through our technology partnership, we have developed a solution to help Storyblok users better optimise content with Semrush’s global keyword database."

Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.

New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.

Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.

"We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months' post the acquisition."

Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.

The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.

Surveying 160 respondents across Australia, the report, a common pain point cited as motivating respondents to make the switch to a new CMS was security issues (22%).

Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.

Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.

"Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains."