Gamification stories

Myntra's End of Reason Sale saw a remarkable 230% revenue surge, thanks to an innovative email strategy developed in collaboration with Netcore Cloud.

Blockscout has launched its Merits Program, a gamified initiative to enhance blockchain navigation skills, rewarding users with NFT badges for achievements.

As creativity gains importance in the workplace, the question arises: should Creative Directors be appointed to Boards to drive organisational success?.

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

NielsenIQ's report shows 40% of global consumers embrace AI for shopping, highlighting a surge in online sales by 11.6% driven by social commerce.

Dematic has unveiled its Vision Picking Solution in Australia and New Zealand. This HUD tech aims to boost warehouse productivity and supply chain efficiency with real-time data.

Evexus has launched a cutting-edge event management software, set to revolutionise event planning globally with advanced AI and innovative features.

Leaders from Calian IT and Cyber Solutions shed light on key cybersecurity trends at the 2024 USA | RSA Conference.

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

A surge in cyberattacks prompts Australia to strengthen their digital defence, aiming to utilise education and a 'human factor' to thwart attacks amid rising hacker innovation.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

The Property Council of Australia embarks on a digital transformation, enhancing e-learning through D2L's Brightspace platform.

CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.

The initiative aims to elevate skillsets, build camaraderie among cybersecurity teams, and attract new and diverse talent to the field.

Game-based learning market expected to reach $55.80 billion by 2030, driven by demand for VR, AR, and AL in education and on-the-job training.

Komo, the digital marketing software company, appoints Leilani Vakaahi as new Partnerships Manager to support expansion plans with her experience.

Gamifying cybersecurity is key to preventing attacks, with Balbix reporting that most incidents are due to individual user behaviour.

New Zealand car retailers are transforming a Jaguar F-PACE SUV into an Xbox controller, letting buyers test drive vehicles in a virtual racing game.

Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.

The University of Canterbury and the New Zealand government are injecting USD $7.7 million into gaming research, aiming to revolutionise immersive applications.