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Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
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youtube
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facebook
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instagram
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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Over half of New Zealand's internet workforce want more remote work
Wed, 21st Feb 2024
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ai
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hybrid & remote work
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facebook
Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.
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Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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data analytics
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martech
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cdp
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
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IAS extends AI-driven brand safety measures on Facebook & Instagram
Tue, 6th Feb 2024
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facebook
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instagram
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verizon
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
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Safer Internet Day: CTO underlines risk to young web users
Mon, 5th Feb 2024
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firewalls
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breach prevention
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cybersecurity
On Safer Internet Day, WatchGuard's CTO Corey Nachreiner calls for enhanced online safety awareness, emphasising the threat of AI privacy concerns.
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Risk Outlook 2024 warns of AI-driven misinformation threat
Mon, 8th Jan 2024
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risk & compliance
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facebook
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instagram
The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.
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Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023
Mon, 18th Dec 2023
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hyperscale
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public cloud
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it automation
Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.
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Zitcha & Broadsign collaborate for optimised global retail media strategy
Fri, 1st Dec 2023
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martech
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commerce systems
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partner programmes
Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.
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Meta & Zitcha offer unprecedented retail ad reach through new venture
Fri, 17th Nov 2023
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customers
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facebook
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instagram
Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.
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UK's festive online spending to surge in 2023, Adobe reports
Mon, 13th Nov 2023
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data analytics
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facebook
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instagram
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
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n3 Hub unveils CDP Orchestrator for personalised marketing automation
Wed, 1st Nov 2023
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data analytics
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martech
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cdp
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
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KAWO strengthens ties with Hootsuite for better access to Chinese market
Tue, 24th Oct 2023
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edutech
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wechat
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facebook
KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
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MarketMedia & oOh!media partner to transform retail advertising
Fri, 13th Oct 2023
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facebook
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noel leeming
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instagram
MarketMedia and oOh!media join forces to install 330+ digital screens in retail stores across New Zealand by 2024.
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Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Tue, 10th Oct 2023
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ai
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google
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facebook
Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
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Kiwi Facebook users concerned about marketplace scams
Wed, 4th Oct 2023
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email security
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cybersecurity
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facebook
More than half of Kiwi Facebook users are concerned about being scammed on social media marketplaces, according to Norton.
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Google's Mathew Pretel appointed as Cartelux Head of Product
Wed, 10th May 2023
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personal computing devices
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google
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apple
Mathew Pretel, former Senior Advertising Solution Architect for Google, has joined Australian ad tech company Cartelux as Head of Product.
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New research highlights digital advertising insights
Thu, 19th Jan 2023
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facebook
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social media
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snap
Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.
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New Chief Product Office at TrafficGuard will focus on global growth
Fri, 18th Nov 2022
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ecommerce
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facebook
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instagram
TrafficGuard appoints Elie Shuggi as Chief Product Officer to scale product offerings and support global growth against rampant ad fraud.
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Twelve social media threats to watch for in 2023
Mon, 14th Nov 2022
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malware
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phishing
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email security
There are so many social media platforms for us to choose from— and the same is true for cybercriminals looking to deploy their next attack.
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Avanan finds hackers exploiting Microsoft Dynamics 365 Customer Voice
Fri, 11th Nov 2022
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phishing
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email security
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microsoft
Researchers at Avanan, a Check Point Software Company, have shared some of the latest tactics hackers are deploying to take advantage of vulnerable consumers.