Email stories - Page 2

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

In response to rising AI-driven cyber threats, Darktrace is repositioning to a platform-based strategy aimed at better equipping businesses to anticipate and counter these advanced cyber attacks.

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

A surge in scams targeting traditional communication channels such as SMS and email has caused Australians to lose faith in these methods, with in-app messaging emerging as the most trusted platform, according to a recent study.

Mark Orttung steps in as the new CEO of Projectworks, succeeding Matt Hayter who has moved to the role of President and Chief Product Officer.

A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.

Optilyz's direct mail automation software capabilities are enhanced following a successful integration with SnapLogic's platform, allowing improved performance and data formatting flexibility while boosting customer reach.

Yellow.ai launches an AI-powered Email Automation feature, revolutionising customer service with real-time responses, increased efficiency, and reducing operational costs by 60%.

Trend Micro to showcase platform-based approach to comprehensive enterprise security, including 5G networks, at MWC Barcelona 2024, leveraging its subsidiary CTOne's expertise.

Xero unveils AI vision and previews GenAI-powered business assistant, JAX, aiming to revolutionise accounting for small-scale businesses by automating tasks and delivering tailored insights.

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

Barracuda Networks proposes sturdy measures against escalating Australian credential stuffing scams, affecting around 20,000 consumers, with increased bot-assisted logins and poor password hygiene.

Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.

8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.

Cyberattackers increasingly use deceptive simplicity, such as malicious HTML files and fake updates, to bypass traditional defenses.

Biztech Lawyers and Intelliworx predict modest growth in M&A activity, company consolidation, and an upswing in down round investments for 2024 tech industry.

Check Point Harmony Email researchers expose a new phishing tactic dubbed 'Business Compromise 3.0' exploiting Genial.ly platform.

Zoom is set to enhance its AI-powered customer experience suite, improving services for businesses of all sizes.

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.