Digital Marketing stories - Page 16
Marketing expert shares insights about digital disruption
Thu, 10th Oct 2019
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ai
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digital marketing
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quantcast
Marketers should consider three things when they confront the ‘incoming headwinds of digital disruption’: Organise, optimise, and optimism.
Intel hires new CMO & corporate treasurer
Wed, 2nd Oct 2019
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digital marketing
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intel
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job moves
Intel unveils new leadership team with Karen Walker as chief marketing officer and Sharon Heck as corporate treasurer, fortifying strategies for future growth.
Ping Identity snaps up new marketing exec from Intel
Wed, 28th Aug 2019
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digital marketing
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ping identity
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idaas
As the latest executive to join the business, Kevin Sellers brings more than 20 years of experience in brand and marketing to the leadership team.
Qualtrics aims to take 'guesswork' out of customer preferences
Wed, 7th Aug 2019
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crm
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cx
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martech
Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.
Adobe Advertising Ambassador program launches in Australia
Fri, 2nd Aug 2019
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martech
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digital marketing
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adobe
The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.
Shutterstock launches new service for video makers around the world
Wed, 24th Jul 2019
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digital entertainment
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digital marketing
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video
Shutterstock launches Shutterstock Elements, offering over 3,000 cinema-grade video effects to enhance projects for both professionals and amateurs globally.
IBM digital marketing division named Acquia Select Partner
Tue, 23rd Jul 2019
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cx
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martech
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multi-cloud
IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.
HubSpot goes freemium with new CRM offering
Fri, 19th Jul 2019
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crm
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data analytics
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martech
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
Retail study challenges myth that digital natives only shop online
Thu, 4th Jul 2019
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fintech
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financial systems
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ar, vr & metaverse
Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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digital marketing
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adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Stratacache opens a new Singapore warehouse and logistics centre
Tue, 2nd Jul 2019
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crm
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cx
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martech
Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.
Report reveals 'keys to success' for Kiwi companies
Fri, 28th Jun 2019
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data analytics
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martech
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planning
A report from Qrious has identified a customer-centric approach as the key to success for high-growth companies in New Zealand.
Personalised advertising continues to flourish
Thu, 27th Jun 2019
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cx
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martech
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digital marketing
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
NBA and Unbnd announce an immersive content partnership
Wed, 26th Jun 2019
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martech
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ar, vr & metaverse
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digital marketing
The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.
HPE significantly expands channel investment
Tue, 25th Jun 2019
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it training
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martech
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partner programmes
Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.
So you want to build a viral app: Tips from an industry guru
Fri, 14th Jun 2019
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smartphones
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apm
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low-code
Industry expert Anushka Bandara shares key tips on building a viral app, focusing on user-friendliness, shareability, and value addition to ensure success.
Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
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martech
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digital entertainment
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digital marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
New chief digital and technology officer for Kiwibank
Wed, 29th May 2019
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digital transformation
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martech
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digital marketing
Hamish Rumbold appointed as Kiwibank's chief digital and technology officer, bringing his expertise from ClearPoint and Fidelity Life.
Australian online purchasing lags behind global counterparts
Tue, 7th May 2019
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data analytics
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martech
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planning
Australia lags behind in online purchasing despite high digital device adoption, according to a survey by Boston Consulting Group.
Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
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data analytics
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martech
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planning
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.