Digital Channels stories
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FedEx launches handbooks to boost SME e-commerce in China, Japan
5 days ago
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whatsapp
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japan
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wechat
FedEx unveils handbooks to guide SMEs in China and Japan's e-commerce markets, offering insights on geotargeting, consumer habits, and key shopping dates.
![Story image](../../../../../uploads/story/2024/06/26/preview_Chris_Shayan.webp)
Chris Shayan appointed head of AI at Backbase to lead vision
Last week
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cx
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digital transformation
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
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Mastering Mail: Crafting a resilient mail strategy amidst the changing postal landscape
Last month
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disruption
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cyber resilience
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communication
As Ofcom hints at reduced letter deliveries, businesses must brace for possible mail disruptions and refine their mailing strategies for resilience.
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NICE unveils advanced WFM solutions for digital integration
Fri, 31st May 2024
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contact centre
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cx
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martech
NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.
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Chris Murphy joins G Squared to head new performance division
Thu, 23rd May 2024
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binge
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digital channels
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job moves
Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.
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RingCentral launches AI-powered contact centre RingCX in Australia
Fri, 3rd May 2024
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contact centre
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uc
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martech
RingCentral's AI-driven contact centre RingCX sees Australian launch, promising tailored solutions across all business sizes, with a focus on enhanced customer service via omnichannel and integrated capabilities.
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Australian firms see customer rates hit by increasing fraud
Thu, 2nd May 2024
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ml
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digital banking
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ai
LexisNexis Risk Solutions' study reveals 80% of Australian firms recognise fraud significantly impacting customer conversion rates.
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Email spam hits new high, increasing nuisance communication by 31%
Mon, 29th Apr 2024
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digitisation
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ico
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email
Surge in spam and nuisance communications, particularly via email and digital platforms, revealed in latest Freedom of Information data from the ICO, raising concerns about consumer trust erosion.
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Yahoo ventures into CTV space with Yahoo Identity Solutions
Thu, 25th Apr 2024
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omnichannel
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martech
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
![Story image](../../../../../uploads/story/2024/02/09/preview_img-1HqQdvdNqjSjmMoQpYJU8nvI.webp)
Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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bi
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big data
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martech
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
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Embracing new tools in CX to revolutionise the digital customer journey
Tue, 6th Feb 2024
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big data
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contact centre
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bi
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
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Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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bi
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big data
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data analytics
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports
Wed, 17th Jan 2024
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monetisation
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melbourne
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sports
Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.
![Story image](../../../../../uploads/story/2023/11/27/preview_img-BOJdRl9hs3fCpnO52a8uTEme.webp)
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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smartphones
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ecm
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martech
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
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Financially unstable citizens least likely to use digital government aid
Thu, 23rd Nov 2023
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digital transformation
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digital divide
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nz
New Zealand's most financially unstable populations reported as least likely to utilise digital channels for government support.
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Kyndryl teams up with Dynatrace to enhance business insights offering
Thu, 2nd Nov 2023
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managed services
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cx
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cloud services
Kyndryl forges global alliance with Dynatrace to amplify its business insights offering, enhancing customers' outcomes.
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VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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sales
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case study
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
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Kore.ai launches Voice Gateway on Genesys AppFoundry for enhanced CX
Thu, 12th Oct 2023
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martech
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cx
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partner programmes
Kore.ai's Voice Gateway for Genesys Cloud CX is now available on the Genesys AppFoundry, enhancing customer and employee experiences in contact centres.
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Confluent announces expanded partnership with Google Cloud
Thu, 31st Aug 2023
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public cloud
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cx
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cloud services
The data streaming provider will help more companies build real-time applications faster at lower costs through a deeper partnership with Google Cloud.
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Storyblok supports market-growth with UK and US entity
Mon, 28th Aug 2023
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ecm
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martech
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cms
Storyblok has announced that the US is its fastest-growing market worldwide as it prepares to launch a dedicated UK and US entity.
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Exabeam partners Chillisoft to tackle cybersecurity challenges
Thu, 3rd Aug 2023
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siem
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it automation
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partner programmes
Cloud-native New-Scale SIEM and advanced threat detection, investigation and response (TDIR) capabilities are available to more ANZ organisations.
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Verint introduces its enterprise experience management solution
Sat, 17th Jun 2023
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big data
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data analytics
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bi
Verint enterprise experience management consolidates customer listening posts and unifies unstructured data across the enterprise.
![Story image](../../../../../uploads/story/2023/06/16/preview_GettyImages-1079939066.webp)
Quadient’s AI-powered finance cloud solutions surge in demand
Fri, 16th Jun 2023
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edutech
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it in healthcare
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cloud services
There’s been a surge in momentum for Quadient’s finance tools, with new customers for these making up almost a third of the company's new software customers.
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Isentia appoints Raushida Vasaiwala as APAC Sales VP
Thu, 15th Jun 2023
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martech
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growth
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isentia
Isentia, provider of media intelligence, has appointed Raushida Vasaiwala as Sales Vice President for APAC to expand its product offering.