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Digital Advertising stories

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Blend AI opens US office to bolster ecommerce solutions
Yesterday
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saas
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ai
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ecommerce
Blend AI, an Australian adtech firm, has launched its first US office in Austin, seeking to enhance its presence in the burgeoning ecommerce market.
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Wildstone acquires Total Outdoor Media's billboards in VIC
Last week
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advertising
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digitisation
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investment
Wildstone has expanded its Australian presence by acquiring Total Outdoor Media's 52 billboard sites in Victoria, marking its first major investment in the region.
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Robin Ward named Vice President of Sales, Europe at Kolsquare
Last month
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data analytics
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martech
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social media
Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.
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Nexxen appoints Shironishi as VP for Japanese expansion
Last month
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digital media
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leadership
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sales
Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.
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Redbrick adds Paved to its growing tech portfolio
Last month
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martech
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digital advertising
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acquisition
Redbrick has acquired Paved, a US newsletter advertising platform, enhancing its tech portfolio and marking its fourth major acquisition in recent years.
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FreakOut advances ad tech with Neurons AI partnership
Last month
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martech
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ai
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digital marketing
FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.
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AdZ Basket unveils AI-driven ad platform in Singapore
Last month
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paas
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digital transformation
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martech
AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.
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Jim Kane joins Zitcha as global VP of sales strategy
Last month
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data analytics
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martech
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omnichannel
Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.
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Australian study reveals mistrust in digital advertising
Thu, 27th Feb 2025
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martech
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personalisation
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cdp
New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.
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JOLT partners with CIB for $214m Canadian EV network
Thu, 27th Feb 2025
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network infrastructure
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cartech
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cleantech
JOLT has signed a GBP £214 million partnership with the Canada Infrastructure Bank to install up to 1,500 new EV chargers across Canada, boosting accessibility.
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Social media dominates Australia's digital landscape in 2025
Wed, 26th Feb 2025
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data privacy
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facebook
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digital marketing
A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.
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Kolsquare launches carbon footprint tool for influencers
Wed, 19th Feb 2025
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power / energy
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cleantech
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digital marketing
Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.
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Aussies favour privacy-friendly contextual advertising
Thu, 6th Feb 2025
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data protection
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digital marketing
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digital advertising
New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.
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Yahoo DSP pioneers IAB Tech Lab data transparency labels
Mon, 3rd Feb 2025
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data privacy
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digital marketing
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digital advertising
Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.
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Shirofune integrates LinkedIn Ads into ad platform suite
Wed, 29th Jan 2025
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devops
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martech
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commerce systems
Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.
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Equativ updates Maestro platform for better ad management
Mon, 27th Jan 2025
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cleantech
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advertising
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sustainability
Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.
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T-Mobile acquires Vistar to revolutionise DOOH sector
Wed, 22nd Jan 2025
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customers
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advertising
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digital media
T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.
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Capgemini report highlights consumer shift to Gen AI tech
Mon, 13th Jan 2025
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genai
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ai
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cleantech
A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.
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Singapore marketers face data strategy challenges, survey reveals
Mon, 16th Dec 2024
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data privacy
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advertising
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digital advertising
Singaporean marketers are urged to enhance data practices amid rising concerns over advertising signal loss and identity issues, a Yahoo DSP survey reveals.
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Happydemics raises €13m to expand UK market presence
Mon, 9th Dec 2024
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warner bros
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investment
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digital advertising
Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.