Customer data stories - Page 1
Travel industry faces rising threat from malicious bots
2 days ago
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martech
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cdp
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credit card fraud
The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.
AI & data to transform marketing & media by 2025
Last month
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
Rob Ferguson named Chief Revenue Officer at Amperity
Last month
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martech
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it automation
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cdp
Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.
Industry experts predict major transformation by 2025
Last month
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data analytics
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martech
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cdp
Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.
Twilio unveils Linked Audiences integration for Redshift
Last month
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hyperscale
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cx
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martech
Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.
Trust & AI in shopping: New Zealand consumers' views
Last month
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martech
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cdp
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data privacy
Salesforce's report reveals New Zealand consumers are increasingly willing to embrace AI in shopping, despite a sharp decline in trust towards companies.
AI is revolutionising retail loyalty with real-time data
Thu, 28th Nov 2024
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cx
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data science
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martech
Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.
SaaScada predicts transformative shifts in banking by 2025
Fri, 22nd Nov 2024
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fintech
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martech
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cdp
SaaScada predicts transformative banking shifts by 2025, with multigenerational banking and ESG principles reshaping financial services in the UK.
UK executives face decision challenges due to data delays
Fri, 22nd Nov 2024
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martech
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partner programmes
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cdp
A study reveals that over half of UK C-suite leaders feel disconnected from real-time data, highlighting urgent needs for improved data practices.
Netcore Cloud expands collaboration with Google Cloud AI
Wed, 20th Nov 2024
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data analytics
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cx
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martech
Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
Study shows personalisation key to consumer loyalty in UK
Tue, 19th Nov 2024
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cx
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martech
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personalisation
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
Reltio & ZoomInfo integrate to boost sales insights
Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
Unlocking unused customer data: A wake up call for travel and hospitality
Tue, 5th Nov 2024
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hyperscale
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cx
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martech
A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.
AI cyberattacks on retailers rise ahead of holiday season
Fri, 25th Oct 2024
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data protection
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martech
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physical security
Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.
Pax8 survey reveals marketplaces boost IT provider growth
Thu, 17th Oct 2024
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cx
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martech
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financial systems
A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.
Barriers hinder MarTech's role in fostering customer trust
Thu, 17th Oct 2024
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
Gathid Software earns ISO 27001:2022 certification
Thu, 17th Oct 2024
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data protection
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martech
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risk & compliance
Gathid Software has achieved ISO 27001:2022 certification, reinforcing its commitment to data security and leadership in identity governance.
AI raises cybersecurity concerns in Asia Pacific region
Wed, 9th Oct 2024
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ransomware
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siem
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phishing
A Cloudflare study reveals 41% of cybersecurity leaders in Asia Pacific faced data breaches last year, amid growing fears over AI's role in such incidents.
Man fears being target of identity theft after personal details stolen in cyber attack
Mon, 7th Oct 2024
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ransomware
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martech
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physical security
An Auckland man fears identity theft after personal details were stolen from Bloom Hearing Specialists, who kept his data for over six years.
UK banks struggle to utilise data for timely product launches
Tue, 24th Sep 2024
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martech
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cdp
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customer data
UK banks struggle to innovate despite growing balance sheets, with 77% under pressure to keep up, a SaaScada study reveals.