Consumer Trust stories - Page 1

Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.

A new report reveals alarming cybersecurity vulnerabilities in Australia's ASX 200 Consumer Discretionary sector, exposing major companies to increased breach risks.

Acxiom's latest report reveals key customer experience trends for 2025, highlighting the essential blend of human engagement and AI technology.

A new report reveals a staggering 19% rise in global fraud attacks, largely fuelled by AI exploitation, highlighting urgent need for improved detection measures.

A new report reveals that 89% of Australian shoppers prioritise seamless online and in-store experiences, highlighting a significant trend in consumer behaviour.

Data breaches are costly, resulting in losses over USD $50,000 on average, while eroding customer trust and threatening company reputations.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

EBANX, founded in Brazil, is championing financial inclusion in emerging markets by connecting global businesses with local consumers across 29 countries.

Retailers are urged to prioritise authenticity and user-generated content to build consumer trust amidst economic pressures this festive shopping season.

Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.

A new report reveals that 86% of Australian consumers mistrust local firms' use of AI, leading to decreased comfort with AI services in the past year.

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

Okta has launched its Customer Identity Cloud product, Auth for GenAI, to enhance identity security in rapidly evolving Generative AI applications.

Research from Cohesity reveals that consumers worldwide are increasingly alarmed about excessive data collection and potential AI threats to their privacy.

A survey by Appdome and OWASP shows 80.7% of Singaporeans expect proactive anti-fraud measures in mobile apps, highlighting rising security demands.

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

A cyberattack disrupting MoneyGram's services for days highlights security challenges in the financial sector amid digital transformation, with experts urging stronger defences against evolving threats.

Australia’s Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

Adatree launches 'Insights' product suite to boost fraud prevention and operational efficiency, leveraging Open Banking.