TechDay India - India's technology news network
India
Search

B2B Marketing stories

Story image
Future of B2B marketing in 2025: AI, globalisation trends
Yesterday
#
martech
#
genai
#
b2b marketing
Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.
Story image
AI to transform B2B marketing strategies in 2025
6 days ago
#
cx
#
martech
#
partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Story image
Marketing budgets rise in 2024, AI drives strategic growth
Last week
#
fintech
#
iot
#
digital advertising
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
Story image
JobAdder appoints Fabrice Etienne as Chief Marketing Officer
This month
#
saas
#
gaming
#
uc
JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.
Story image
Forrester predicts AI shifts for Asia-Pacific by 2025
Last month
#
private cloud
#
digital transformation
#
hyperscale
Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.
Story image
Humanising tech: A vision for the future of marketing
Fri, 20th Sep 2024
#
data analytics
#
martech
#
personalisation
As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.
Story image
LinkedIn unveils sponsored newsletters to boost engagement
Tue, 13th Aug 2024
#
martech
#
linkedin
#
b2b marketing
LinkedIn has launched sponsored newsletters to help marketers boost readership and engagement, seeing a 59% rise in newsletter publications and a 47% increase in engagement over the past year.
Story image
Global tech & marketing leaders plan for budget increases
Wed, 7th Aug 2024
#
cx
#
martech
#
quantum computing
Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.
Story image
Inspira Enterprise appoints Arvind Lakshmiratan as CMO
Mon, 29th Jul 2024
#
firewalls
#
advanced persistent threat protection
#
breach prevention
Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.
Story image
Becca Toth becomes Senior VP & CMO at Hyland
Wed, 24th Apr 2024
#
partner programmes
#
branding
#
leadership
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
Story image
TechDay's Editor interviews: What you need to know
Mon, 12th Feb 2024
#
techday
#
b2b marketing
#
faq
When preparing for an Editor interview with our team, here is the basic information you should know.
Story image
PPRO confirms key appointments ahead of new growth era
Wed, 7th Feb 2024
#
martech
#
commerce systems
#
partner programmes
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
Story image
Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
#
data analytics
#
martech
#
personalisation
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Story image
Forrester predicts genAI-powered growth for APAC businesses in 2024
Wed, 25th Oct 2023
#
robots
#
data analytics
#
cx
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Story image
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
#
cx
#
martech
#
ai models
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Story image
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
#
martech
#
digital advertising
#
b2b marketing
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Story image
Five ways leading B2B marketers are driving success in 2023
Tue, 28th Feb 2023
#
b2b
#
sales
#
b2b marketing
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.
Story image
Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
#
partner programmes
#
cleantech
#
it industry
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
Story image
Sana develops AI-driven recommendations for B2B buying
Fri, 14th Oct 2022
#
martech
#
commerce systems
#
ecommerce
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
Story image
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
#
cloud services
#
b2b marketing
#
gartner magic quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.