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Adobe Firefly stories

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Adobe unveils AI innovations for personalised customer journeys
Yesterday
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cx
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martech
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adobe
At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.
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Adobe Summit 2025: AI-powered upgrades steal the show in Vegas
Yesterday
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martech
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ai
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adobe summit
At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.
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Publicis & Adobe expand partnership with AI integration
Yesterday
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digital transformation
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cx
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martech
Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.
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Adobe launches AI-driven updates for personalised CXO
Yesterday
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hyperscale
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martech
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ai
Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
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Adobe & Estée Lauder partner on GenAI projects
Last week
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martech
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genai
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ai
Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.
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Tapestry utilises Adobe AI for digital twin design boost
Mon, 20th Jan 2025
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digital twins
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genai
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ai
Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.
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Adobe Express becomes default editor in Box platform
Wed, 11th Dec 2024
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martech
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hcm
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risk & compliance
Box and Adobe have partnered to integrate Adobe Express as the default image editor within Box, enhancing digital media management for enterprises.
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Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
Fri, 18th Oct 2024
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martech
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genai
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ai
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.
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Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Thu, 17th Oct 2024
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martech
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digital entertainment
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ai
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.
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AI takes center stage in Adobe's new GenStudio tool
Wed, 16th Oct 2024
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
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Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator
Wed, 16th Oct 2024
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martech
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genai
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ai
Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.
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Adobe unveils tools for AI-driven content in Experience Cloud
Tue, 17th Sep 2024
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martech
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personalisation
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cdp
Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.
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Adobe Express simplifies content creation for SMBs & non-profits
Fri, 13th Sep 2024
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martech
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hcm
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healthtech
Adobe Express has unveiled updates to ease content creation for solopreneurs and SMBs, enhancing workflows without extra AI costs.
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Adobe launches AI-powered Journey Optimizer for B2B marketing
Thu, 8th Aug 2024
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cx
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martech
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genai
Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.
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Studio Rx boosts production with Adobe Firefly custom AI models
Thu, 1st Aug 2024
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martech
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genai
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ai
Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.
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Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs
Tue, 18th Jun 2024
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devops
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ecm
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martech
Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.
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Adobe’s new AI features enhance Lightroom & Adobe Express
Wed, 22nd May 2024
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martech
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genai
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ai
Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.
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Adobe unveils innovative Firefly Image 3 AI model at MAX London
Wed, 24th Apr 2024
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martech
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genai
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ai
Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.
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Adobe MAX London 2024 unveils AI innovations in creative tools
Wed, 24th Apr 2024
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martech
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genai
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ai
Adobe MAX London 2024 showcased AI advancements in creative tools including new features in Adobe Photoshop and Firefly Image, aimed at redefining creative expression.
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Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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martech
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digital entertainment
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genai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.