Adobe stories

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

Generative AI use in online shopping surged 4,700% year-on-year in July 2025, reshaping consumer habits and boosting retail site engagement.

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

Adobe unveils Acrobat Studio, merging PDF tools, creative content, and AI to enhance productivity and collaboration for work and personal projects.

Proofpoint exposes phishing attacks using fake Microsoft apps to bypass MFA and hijack Microsoft 365 accounts, affecting thousands globally in 2025.

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

Future Skills Organisation and Microsoft launch a 12-month pilot to upskill 30,000 educators and boost AI skills in Australia’s vocational education sector.

New research reveals 61% of New Zealanders are using or interested in agentic AI tools that act autonomously to simplify daily tasks and personalise experiences.

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.

New Adobe research reveals most Australians find tax filing tough, but growing use of AI tools like Acrobat AI Assistant offers fresh hope and support.

A study urges Australian super funds to boost digital engagement and personalisation to tackle low member loyalty and shifting consumer expectations.

Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia’s car market.

Agentic AI use among Australians jumped 50% in three months, led by millennials keen on AI for shopping, creativity, and daily tasks, Adobe reports.

Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.